How we think about advertising, websites, search and automation, written by the team in Dubai and Riyadh.
Why an Arabic text message fits only 70 characters, which characters quietly double your cost, and a counter that shows the encoding, the parts and what a send will cost.
6 min read
What Snapchat charges advertisers in Saudi Arabia, what it doesn’t publish, and a planner that turns your budget into impressions, swipe-ups and leads at your own rates.
6 min read
Every size, ratio, file limit and safe zone for Snapchat, TikTok, Instagram and Facebook ads, from each platform’s own spec pages, and a checker that tells you where your file fits.
6 min read
How many more orders a White Friday discount needs before it earns as much as full price, with VAT, shipping, payment fees and the sale’s own ad budget included.
7 min read
Ramadan 2027 is expected to begin on 8 February. Here is the plan worked backwards from that date, with a budget split per phase and a planner that exports the whole timeline to your calendar.
7 min read
The ROAS your ads must reach before an order makes money, with the three things generic calculators leave out in the Gulf: VAT inside the price, refused cash-on-delivery orders and payment fees.
6 min read
Meta’s per-message rates in AED and SAR, what changed on 1 October 2026 for service replies and utility messages, and a calculator that turns your monthly volumes into a budget.
9 min read