Advertising, websites, search visibility and the operations behind them, planned together and measured against revenue.

Performance Advertising

We build more than campaigns. We build accountability.

Every ad we launch is backed by strategy, tracking, testing and continuous optimization. When something underperforms, we look for the root cause, not just the surface numbers. Real performance comes from understanding the whole business, not only the ads dashboard.

Meta

Campaigns structured from first touch to purchase across Facebook and Instagram, with creative tested in deliberate rounds instead of guesses.

Capabilities

  1. Full-funnel architecture
  2. Advantage+ optimization
  3. Creative testing frameworks

Web & App Engineering

Your website is not a brochure. It is your digital foundation.

We build websites that reflect your authority, communicate your value clearly and turn visitors into clients. They are optimized for search engines, structured for AI-based search and fast on every device, so your brand shows up organically and professionally.

  • Engineering

    • Custom full-stack development
    • Headless architectures
    • Modern Next.js and React

  • Ecosystems

    • WordPress builds
    • CRM integration with Bitrix24 and HubSpot
    • Custom middleware and APIs

  • Automation

    • Business logic automation
    • Data pipeline engineering
    • Third-party sync systems

  • Optimization

    • Technical SEO audits
    • Visibility in AI answer engines
    • Performance tuning

We build software too. Adnova runs its own products, including a CRM for real-estate agencies and a client portal where every project stays visible.

CRM & Automation

Every lead captured. Every follow-up on time.

Ads only pay off when the follow-up is fast. We connect your forms, ads and inboxes to a CRM, route each lead to the right person and automate the follow-up, so nothing waits and nothing gets lost.

How a lead moves

  1. 01

    Capture

    Website forms, Meta lead ads, WhatsApp and listing portals feed one place.

  2. 02

    Route

    Each lead is assigned to the right person automatically.

  3. 03

    Follow up

    Reminders and messages go out on time, by email or WhatsApp.

  4. 04

    Report

    You see which source and campaign turns leads into revenue.

Systems we connect

  • HubSpot
  • Bitrix24
  • Salesforce
  • WhatsApp Business
  • Custom middleware
  • Data pipelines

Built by Adnova

Adnova CRM

Our own CRM for real-estate agencies. It captures leads from Property Finder, Bayut, WhatsApp and Meta lead ads, assigns them to agents and keeps every follow-up moving.

Social & Content

Content made for the feed it lives in.

Content plans, creative and captions for the platforms your customers actually use, written in English and Arabic.

  • Content plans

    A calendar built around your goals, launches and seasons.

  • Bilingual captions

    Written natively in English and Arabic, never translated word for word.

  • Creative for each format

    Posts, stories and short video shaped for the platform they run on.

  • Approvals in one place

    Review and approve posts in the Adnova client portal before anything is published.

We use AI to draft captions, alt text and content plans faster. A person reviews everything before it posts.

Strategy & Advisory

Every campaign starts with a map.

Before we spend, we study your market position, audit your current performance and build a roadmap for growth. For leadership teams, we also advise on the decisions behind the marketing.

What we check when results stall

  1. Positioning gaps
  2. Offers the market doesn't want
  3. Unclear messaging
  4. Landing pages that leak
  5. Slow or missing follow-up
  6. Unit economics that don't add up

We'll look at the whole picture and tell you plainly what we would fix first.

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