Social media ad sizes 2026, in short: vertical 9:16 for Snapchat, TikTok, Stories and Reels, and 4:5 for Instagram and Facebook feeds. Meta now recommends 1440 × 1800 pixels for feed ads and 1440 × 2560 for Stories and Reels, higher than the 1080-pixel sizes most guides still list. Snapchat ads are 1080 × 1920, and TikTok In-Feed videos need at least 540 × 960. Below are the full specs from each platform’s own pages, the safe zones to keep text out of, and a checker that reads your file and tells you where it fits.
- One 9:16 master covers four placements: Snapchat, TikTok, Instagram and Facebook Stories, and Reels.
- Make it 1440 × 2560. That meets Meta’s new recommendation and scales down cleanly to Snapchat’s 1080 × 1920.
- Keep text between 15% and 65% of the height and 6% in from each side, and it stays clear of every platform’s buttons and of a 4:5 feed crop.
- Arabic ads on TikTok have their own safe-zone file. TikTok publishes a separate one for the Arabic region.
Ad size checker: does your file fit?
Choose an image or a video, or type its size. The checker compares it with each placement’s published ratio, resolution, file size, format and length, and draws the safe zones. Your file is read by your browser and never uploaded.
Social media ad sizes 2026: the full table
These figures come from each platform’s own specification pages, checked on 24 October 2026. Where a platform publishes only a minimum, the table shows the minimum.
| Placement | Ratio | Recommended size | Minimum | Max file size | Length |
|---|---|---|---|---|---|
| Snapchat Single Image or Video | 9:16 | 1080 × 1920 | 720 × 1280 (images) | Image 5 MB, video 1 GB | 3 s to 30 min |
| TikTok In-Feed video | 9:16 (also 16:9, 1:1) | Not published | 540 × 960 (9:16) | 500 MB | Up to 10 min |
| Instagram Feed image | 4:5 (accepts 4:5 to 1.91:1) | 1440 × 1800 | 500 px wide | 30 MB | – |
| Facebook Feed image | 4:5 | 1440 × 1800 | 600 × 750 | 30 MB | – |
| Facebook Feed video | 4:5 | 1440 × 1800 | 120 × 120 | 4 GB | 1 s to 241 min |
| Instagram Stories video | 9:16 | 1440 × 2560 | 250 px wide | 4 GB | 1 s to 60 min |
| Facebook Stories video | 9:16 | 1440 × 2560 | 250 px wide | 4 GB | 1 s to 3 min |
| Instagram Reels | 9:16 | 1440 × 2560 | 250 px wide (500 px from 30 s) | 4 GB | Up to 15 min |
File formats: Snapchat takes MP4 or MOV video encoded in H.264, and JPG or PNG images. TikTok takes MP4, MOV, MPEG, 3GP and AVI. Meta takes JPG or PNG images and MP4, MOV or GIF video. A Snapchat image becomes a 5-second video, and a Snapchat video shorter than 3 seconds is looped to 3.
Safe zones: where text and logos can go
Every vertical placement covers part of the screen with the platform’s own interface: the profile name, the call-to-action button, captions and the like and share icons. Text or a logo under them can’t be read. Each platform defines the area to keep clear differently.
| Platform | Keep clear | On a 1080 × 1920 frame |
|---|---|---|
| Snapchat | Top 150 px and bottom 330 px of a 1920 px canvas | Top 150 px, bottom 330 px |
| Meta Stories and Reels | About 14% of the top, 35% of the bottom and 6% of each side | Top 269 px, bottom 672 px, sides 65 px |
| TikTok | Depends on the ad and caption length: TikTok publishes downloadable safe-zone files | Use the file; the Arabic region has its own |
The band that works everywhere
Put Snapchat’s and Meta’s zones on the same frame and add a centred 4:5 crop for the feeds. The area inside all three runs from about 15% to 65% of the height, with 6% kept clear on each side. On a 1440 × 2560 master, that is from pixel 380 to pixel 1664. Put the headline, offer, price and logo there, and let the background fill the rest.
Text limits next to the creative
| Platform | Field | Limit |
|---|---|---|
| Snapchat | Brand name | 32 characters with spaces |
| Snapchat | Headline | 34 characters with spaces |
| Instagram Feed | Primary text | 125 characters |
| Instagram Feed | Headline | 40 characters |
| Instagram Feed | Hashtags | Up to 30 |
| Facebook Feed | Headline | 27 characters |
| TikTok Spark Ads | Caption | Up to 4 lines shown, emoji included |
Snapchat also asks that the brand name reflects the advertiser that pays for the ad and is not the same as the headline.
One master file, every placement
- Shoot or design at 1440 × 2560 (9:16). It meets Meta’s recommendation for Stories and Reels and scales down to Snapchat’s 1080 × 1920 and above TikTok’s minimum.
- Keep every word and logo inside the shared band: 15% to 65% of the height, 6% in from the sides.
- Cut a 4:5 version for the feeds at 1440 × 1800, from the centre of the same frame. If you designed in the band, nothing important is lost.
- Export to each platform’s format and size limit. Snapchat images stay under 5 MB, TikTok video under 500 MB.
- Run every final file through the checker before upload, Arabic and English versions both.
If you are producing creative for White Friday, plan each discount first: our discount profit calculator shows which offers are worth putting on the frame. For the next big season, the Ramadan 2027 plan works back from the first day to when creative production should start.
Creative that fits and still sells
A file that passes every check can still be ignored. We produce ad creative in Arabic and English for Gulf audiences, cut for each platform from one master. See Social & Content, or talk to us about your next campaign.
Questions and answers
What size is a Snapchat ad in 2026?
1080 × 1920 pixels, 9:16. Images are JPG or PNG up to 5 MB and at least 720 × 1280; videos are MP4 or MOV, H.264, up to 1 GB, 3 seconds to 30 minutes. Keep the top 150 px and bottom 330 px clear.
What size are TikTok ads?
TikTok In-Feed videos can be 9:16 (at least 540 × 960), 16:9 (at least 960 × 540) or 1:1 (at least 640 × 640). Files can be MP4, MOV, MPEG, 3GP or AVI, up to 500 MB and up to 10 minutes. 9:16 is the format TikTok recommends.
What is the best size for Instagram ads in 2026?
For the feed, 4:5 at 1440 × 1800 pixels; for Stories and Reels, 9:16 at 1440 × 2560. Images can be up to 30 MB and videos up to 4 GB.
What is the safe zone for Instagram Reels and Stories?
Meta suggests leaving about 14% of the top, 35% of the bottom and 6% of each side free of text, logos and other key elements, so the profile icon and buttons don’t cover them.
Can I use one video for every platform?
Yes, if it is 9:16 and you keep text inside the shared safe area: from about 15% to 65% of the height and 6% in from the sides. The same frame then works on Snapchat, TikTok, Stories and Reels, and a centred 4:5 crop works in the feeds.
Do TikTok In-Feed ads accept images?
TikTok’s video ad specifications page lists video formats only for In-Feed ads. Use a short video, even one made from still images.
Sources
- Single Image or Video specifications, Snapchat Business Help Center
- Single Image or Video creative best practices, Snapchat Business Help Center: the 150 px and 330 px safe zone
- Video ads specifications, TikTok Ads Help (updated June 2026)
- Instagram Feed image, Facebook Feed image and Facebook Feed video, Meta Ads Guide
- Instagram Stories, Facebook Stories and Instagram Reels, Meta Ads Guide: sizes, lengths and the 14%, 35% and 6% safe zone
Specs checked on 24 October 2026. Platforms change their specs without notice; we update this page when they do.
