• Performance
  • Engineering
  • SEO & AI Search
  • Automation

Your growth partner in Dubai and Riyadh: advertising, websites and AI search, run by one accountable team.

Strategy

Every campaign starts with a map.

Before a single ad runs, we map your market, your audiences and what a customer is worth to you.

Then the budget goes where the evidence points.

Performance

Spend that answers to revenue.

Meta, Google, TikTok and Snapchat campaigns with tracking, testing and continuous optimization.

When something underperforms, we find the root cause, not a prettier dashboard.

Engineering

Websites and software that work as hard as your ads.

Your website is not a brochure. It is the foundation every campaign lands on.

Fast, search-ready sites, CRM integrations and automations that turn clicks into customers.

AI search

We structure your brand so Google, ChatGPT, Claude and Perplexity understand it and recommend it.

If machines cannot read you, your next customer will not find you.

Platforms and tools we work with

  • Meta
  • Google Ads
  • TikTok
  • Snapchat
  • HubSpot
  • Bitrix24
  • Salesforce
  • WordPress
  • Next.js
  • React
  • WhatsApp Business
  • Google Analytics

The team that runs your campaigns also builds the systems behind them, so leads, approvals and content never fall between tools.

For real-estate agencies

Adnova CRM

Every lead, one pipeline.

Enquiries from Property Finder, Bayut, WhatsApp and Meta Lead Ads arrive in one place, go to the right agent automatically and come with follow-ups, so no lead goes cold.

  • Every source in one pipeline
  • Automatic agent assignment
  • Follow-up reminders

Adnova Studio

Client portal

You see everything.

Live project status, the content calendar and one-click approvals in one place, so you never have to chase an update over email.

  • Live project status
  • Content calendar
  • One-click approvals

Powered by AI

Content ops

Drafted with AI. Approved by people.

Captions in English and Arabic, alt text and content plans drafted with AI, then reviewed by our team before anything is posted.

  • English and Arabic captions
  • Alt text and content plans
  • Human review before posting

Three stages, one loop. We plan before we spend, launch with tracking in place and keep improving once real data comes in.

  1. Discovery & Strategy

    We study your market, audit what you run today and turn your offer, channels and budget into a clear plan for growth.

  2. Execution

    We build and launch: high-performance websites, tracking you can trust and campaigns on the channels where your buyers are.

  3. Optimization

    We read the data continuously, A/B test creative, pages and offers, and move budget toward what drives revenue.

Portrait of Neveen Mosalem, founder of Adnova

From the founder

Marketing is a mirror.

It reflects the truth of your business to the world. And I believe in facing that mirror, honestly and with a commitment to transformation.

I built Adnova because I couldn't accept average results. For me, every client is personal.

Neveen MosalemFounder, Adnova

Read the full letter

  • Neveen is one of the most comfortable people to work with. She is diligent, professional, and dedicated, giving every client their full due.

    Dr. Hajer Sharaf
  • I am glad I had the chance to work with Neveen as a Marketing Team Leader. She was truly great to work with. She’s very enthusiastic and always present and on time. She stays up to date with marketing trends and knows how to apply them in a practical way. Beautiful personality and genuinely fun to work with.

    Dr. Rand el Yehia
  • Today the marketing department loses a fundamental pillar, and a personality that left an unforgettable mark in every campaign and idea. You were our role model and mentor, and we learned from you how to combine creativity in marketing with precision in execution.

    Malak
  • Neveen Mosalam is one of the names that left a clear impact with her distinguished presence and ethics. She managed the marketing portfolio with a strategic mindset and ensured every campaign was based on accurate analysis and clear goals. Her commitment directly impacted the growth of the clinic.

    Dr. Obaid Al-Obaid

Tell us where you want the business to go. We’ll come back with a plan and the numbers we’ll answer to.

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